Hubble

Organization

University of Antwerp

2020

Service Design, Industrial Design, UX Design

Hubble is a product-service system designed to support graduating high school students in their transition to higher education. The overwhelming number of choices can make this step daunting, but Hubble turns uncertainty into exploration.

The experience begins with a hands-on onboarding that introduces students to Antwerp while encouraging self-discovery. Through a gamified journey, they explore the city, interact with various educational fields, and complete insightful tests that align their interests with future possibilities. A dedicated parental follow-up system ensures guidance without interference.

By the end of the program, students will have built confidence, gained a deeper understanding of themselves, and formed connections with peers—all leading to an informed and intentional decision for their higher education path.

In this project, I was responsible for the overall strategy, research, and graphic design, shaping both the conceptual and visual direction of Hubble. I conducted in-depth research on the challenges students face when transitioning to higher education, ensuring the system addressed their needs in a meaningful way. My work also involved developing a cohesive visual identity that made the experience both engaging and accessible.

While I was less involved in UX design and board game prototyping, I collaborated closely with the team to ensure that all elements aligned with the overarching vision. My contributions helped create a structured, immersive journey that empowers students to make confident, informed choices about their future.

Hi, I am

Ellen Vanderlooven

Resume

Work

Illustrations

Hubble

Service Design, Industrial Design, UX Design