AB InBev Innovation
Organization
AB InBev - GITEC // IC3
2022
Packaging Design, Service Design, Project Management
Internal Tooling for Secondary Packaging Optimization
At AB InBev's GITEC, internal tooling plays a crucial role in bridging the gap between packaging innovation and operational feasibility. These tools are designed to help different zones optimize their packaging production based on the machinery they have available.
For example, one key tool maps out the capabilities of existing packaging lines, enabling teams to quickly determine which formats they can produce without major equipment upgrades. Another tool unifies user input—such as design requirements, sustainability goals, and cost constraints—with the available packaging options, ensuring an optimized user experience while maintaining efficiency and standardization.
By streamlining decision-making and reducing trial-and-error, these tools empower teams to implement new packaging solutions faster, with minimal disruptions and maximum impact.
